Thursday, May 19, 2011

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Fall schedule <b>news</b>: TNT spins off The Closer; The CW loves Buffy <b>...</b>

Network upfront season is all but over, with NBC, Fox, ABC, and CBS all having announced their fall schedules, but that doesn't mean there ...

Hugh Grant Plans To Sue <b>News</b> Of The World For Invasion Of Privacy <b>...</b>

Unbelievable! Such an invasion of privacy! Hugh Grant recently revealed that he plans to press charges against Rupert Murdoch´s London tabloid News of the World, because he claims that they...

Figures. Obama&#39;s Secret Service Bashes FOX <b>News</b> on Twitter | The <b>...</b>

You know, I'm really, REALLY glad Fox News is out there and they're trying to be fair and balanced. And as to how successful they're being, how do you measure that really? But I really, REALLY hate some of their production values. ...

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Friday, April 22, 2011

Alt Attribute & Search engine optimization

SEO Optimization images is becoming more and more essential in SEO (Search Engine Optimization) for websites. The ALT attribute is a critical step that is often overlooked. This is often a lost opportunity for better rankings.


In Google's webmaster guidelines, they advise the use of alternative text for that images on your site:

Images:. Use the alt attribute to supply descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.

Why would they ask us to achieve that? The answer is easy, really; search engines have a similar problem as blind users. They can't see the images.

Many webmasters and inexperienced or unethical SEOs abuse using this attribute, trying to stuff it with keywords, looking to achieve a certain keyword density, which isn't as relevant for rankings now as it was previously.

On the contrary, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for your site's ranking. Even without such a penalty, your site's rankings won't benefit from this plan.
This method also puts persons who use screen readers in a greater disadvantage. Screen readers are software-based tools that really read aloud the items in what is shown on the screen. In browsing the web, the alt features of images are read aloud as well.

Imagine listening to a paragraph of text that is then repetitions of many keywords. The page will be far from accessible, and, to put it mildly, would be found quite annoying.
What is an Alt attribute?

An ALT attribute shouldn't be used like a description or a label to have an image, though lots of people use it in that fashion. Though it might seem natural to assume that alternate text is really a label or perhaps a description, it's not!

What used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve the same purpose the image would.

The thing would be to supply the same functional information that a visual user would see. The alt attribute text should function as a "stand in" in the event that the look is not available. Ask yourself this question: Should you replace the look with the text, would most users receive the same basic information, and wouldn't it generate the same response?
A few examples:

 

Some SEO Optimization Tips

If a search button is really a magnifying glass or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is meant to convey the literal contents of the image, a description is appropriate.

If it's meant to convey data, then that information is what's appropriate.

If it is designed to convey using a function, then your function itself is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

For images that play merely a decorative role in the page, make use of an empty alt (i.e. alt="") or perhaps a CSS background image to ensure that reading browsers don't bother users by uttering things like "spacer image".

Remember that it is the function from the image we're trying to convey. For instance; any button images shouldn't range from the word "button" in the alt text. They should emphasize the action performed through the button.

Alt text should be determined by context. The same image in a different context may need drastically different alt text.

Attempt to flow alt text with the rest from the text because that is the way it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly remember that a graphic image can there be.
Please remember that utilizing an alt attribute for each image is needed to meet the minimum WAI requirements, that are used since the benchmark for accessibility laws in UK and also the rest of Europe. They are also necessary to meet "Section 508" accessibility requirements in america.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are things that serve no purpose other than to make a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There is no content value (though there might be value to some sighted user).

Never alt-ify eye-candy unless there's something there that will boost the usability from the site for someone using a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which may serve to set the mood or set the stage as it were. These graphics are not direct content and may not be considered essential, but they are important in they help frame what's going on.

Try to alt-ify the second group as makes sense and it is relevant. There may be instances when doing this might be annoying or detrimental with other users. Then avoid it.

For example; Alt text that is identical to adjacent text is unnecessary, and an irritant to screen reader users. I suggest alt="" or background CSS images in such cases. But sometimes, it's vital that you understand this content in there for all users.

Usually this will depend on context. The same image inside a different context may need drastically different alt text. Obviously, content should always be fully available. How you use this example is a judgment call.

III. Content and Function

This is when the image is the actual content. Always alt-ify content and functional images. Title and long description attributes may also be in order.
The main reason many authors can't understand why their alt text isn't working is they don't know why the pictures exist. You need to figured out exactly what function a picture serves. Consider what it's concerning the image that's important to the page's intended audience.

Every graphic has a reason behind being on that page: because it either enhances the theme/ mood/ atmosphere or it is advisable to what are the page is attempting to describe. Understanding what the look is for makes alt text easier to write. And practice writing them definitely helps.
A method to look into the usefulness of alternative text would be to imagine reading the page over the telephone to someone. What would you say when encountering a particular image to make the page understandable towards the listener?

Besides the alt attribute you have a couple more tools at your disposal for images.
First, in level of descriptiveness title is in between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and not shown like a "tooltip" when focus is received via the keyboard. (So much for device independence). So make use of the title attribute just for advisory information.
Second, the longdesc attribute points towards the Link to a full description of an image. When the information contained in a picture is important to the meaning of the page (i.e. some important content would be lost if the image was removed), an extended description than the "alt" attribute can reasonably display ought to be used. It may offer rich, expressive documentation of a visual image.

It should be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is really a long description of an image...The aim is by using any length of description necessary to impart the details of the graphic.

It would not be remiss to hope that a long description conjures an image - the look - in the mind's eye, an analogy that holds true even for that totally blind."

Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

Oftentimes, you are best just choosing your gut instinct -- if it's not necessary to incorporate it, and if you don't have a strong urge to get it done, don't add that longdesc.

However, if it's essential for the entire page to work, then you have to add the alt text (or title or longdesc).

What's necessary and what's not depends a great deal about the function of your image and it is context on the page.

Exactly the same image may need alt text (or title or longdesc) in a single spot, although not in another. If the image provides simply no content or functional information alt="" or background CSS images may be appropriate to use. However, if the image provides content or adds functional information an alt would be required and perhaps a long description would be in order. Oftentimes this type of thing is a judgement call.

Image Search Engine Optimization Tips


Listed here are key stages in optimizing images:

Select a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores like a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For instance, if the image search engine sees a ".jpg" (JPEG) file extension, it's going to assume that the file is really a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is a graphic;

Ensure that the written text nearby the image that's relevant to that image.
Again, don't lose a great opportunity to help your website with your images in search engines. Use these steps to rank better on all the engines and drive more traffic to your site TODAY.

Thursday, April 14, 2011

adverse credit remortgages and bech craft company

Determination (the act of coming to a choice or of correcting or settling a purpose,) it happens to be this attribute on your own that could make or break somebody, a neighborhood, or possibly a nation. It's the attribute of determination which has set the bench craft company Besides the rest of the opposition, producing it the leader of Gold Course venue advertising and marketing in the U.s.. Its this same exact determination which will eventually make the bench craft company the leader in this discipline globally, because they begin to put into action their highly

successful online business product on the international scale.
There is certainly a have to have for these a niche with the promoting business. Some purchasers and product manufacturers decide to concentrate their efforts in promoting to a demographic that may be sure to provide the response that they want and need for their product or service. One of the best solution to generate a gradual and constant consumer base would be to advertise to a probable demographic that is statistically one of the most secure and economically consistent. The bench craft company supplies this excellent demographic continually, in a great natural environment, presenting their people products and services to this demographic inside the preferred of configurations.
The golf programs that bench craft company deliver the results together with, acquire items and solutions at no extra expenditure. bench craft company product sales force instantly finances the plan for each golf program by getting sponsors for each item. Local distributors and players from the neighborhood receive sponsorship priority and golf course management works closely with Bench Craft to recognize

possible sponsors. Bench Craft’s tremendously highly effective technique presents golf programs a no expense choice that also eliminates expenditures as a consequence of pattern improvements, course modifications, theft and vandalism.
As an extra profit, each program is protected beneath a $3,000,000 liability policy. The organization can accommodate nearly every last golf program. In addition, bench craft company functions together with all branches in the Armed Forces, likewise as state, county and town golf programs. This selection of golf programs

gives Bench Craft’s shoppers using the most detailed coverage of golf course properties with the America.
The forward thinking Visionaries at bench craft company formulated a method that garners the eye and participation of not only its unique revenue staff, but the sponsors, golf course management and the membership and patrons.
To seek out out much more details about this Organisation from the New Millennium you could get in touch with the organization at: http://www.benchcraftcompany.com
Drive (the trait of staying remarkably motivated, the act of applying force to propel a thing.)

It really is drive that has propelled the bench craft company to its placement because the number 1 advertiser on golf program properties in the Usa. It is drive that permits Bench Craft to supply over 1400 golf program properties in about 43 states for his or her clients advertising needs. But what’s driving this organization to consistently be the results that it will be 12 months immediately after 12 months?
Bench Craft will provide advertising and marketing providers in a very specialized specialized niche market place, golfers. This can be a sough once demographic for the reason that statistically this demographic has the highest discretionary cash flow inside the region. This certain demographic also tends to get

probably the most economically secure inside nation. One of several most effective solutions to get a client’s home business sales and sales revenue stable should be to have their clients advertise to a customer base that is certainly not just economically secure, but consistent in addition. This is certainly one of many

options behind the Bench Craft model, to supply the very best audience for their clients to promote to for the function of generating probably the most, and hopefully most secure sales revenue for their small business.
The golf courses that bench craft company partners with, acquire items and companies at no charge. bench craft company revenue group right funds the model for every golf program by obtaining sponsors for every merchandise. Neighborhood distributors and players within the neighborhood get sponsorship priority and golf course management functions carefully with Bench Craft to spot likely sponsors. Bench Craft’s highly

flourishing product features golf courses a no cost of cost alternative that also eliminates costs arising from layout changes, program modifications, theft and vandalism.
For an extra profit, each and every course is covered below a $3,000,000 liability policy. The agency can accommodate just about any golf program. On top of that to this, bench craft company functions alongside all branches for the Armed Forces, also as state, county and city golf courses. This selection of golf courses

provides Bench Craft’s clientele together with the most complete protection of golf program properties within the Usa.
The forward contemplating Visionaries at bench craft company produced a method that garners the eye and participation of not simply its private sales employees, however the sponsors, golf course management and then the membership and patrons.
To discover out significantly more material about this Corporation from the New Millennium you possibly can

contact the business at: http://www.benchcraftcompany.com
Emphasis (a central stage, as of attraction, focus, or activity) The central position of the bench craft company thru the decades has usually been to satisfy the requires of their clients with the greatest and greatest requirements of promoting venues and support that may be made available within their jonrah. Most likely this is one of the key factors that the bench craft company would be the leader in promoting on Golf Course Properties in the Usa. It's always owing to this give attention to excellence that they sustain this most coveted honor 12 months following year while in the promoting market place.
So what is the

concentrate of bench craft company? Clearly the emphasis is on excellence. There isn't a other factor to explain how this advertising enterprise regularly out-performs the people in golf course promoting with these kinds of a big rate of accomplishment. Within their twenty five yrs of business Bench Craft regularly offers it’s people the especially perfect in golf program

advertisement 12 months right after yr by offering them while using the most in depth geographical protection with the nation, with through 1400 golf courses in about 43 states. Supported likewise by regional offices nationwide, Bench Craft out-performs the competition in advertising their customer’s services to your men and women which will and can make use of them.
The golf courses that bench craft company features in concert with, obtain goods and providers at no expenditure. bench craft company income force right funds this technique for every golf course by obtaining sponsors for every products. Local distributors and players from the neighborhood acquire sponsorship priority and golf program management functions closely with Bench Craft to determine prospective sponsors. Bench Craft’s extremely

flourishing procedure provides golf courses a no cost of cost solution that also eliminates expenses being a consequence of layout adjustments, program modifications, theft and vandalism.
As an extra advantage, each program is incorporated under a $3,000,000 liability policy. The agency can accommodate virtually just about every golf program. In addition, bench craft company functions in addition to all branches within the Armed Forces, too as state, county and city golf programs. This range of golf courses

provides Bench Craft’s customers along with the most extensive protection of golf course properties from the United states.
The forward considering Visionaries at bench craft company developed a method that garners the eye and participation of not simply its private sales employees, however the sponsors, golf course management as well as membership and patrons.
To seek out out a lot more info about this Agency for the New Millennium you can actually communicate with the business at: http://www.benchcraftcompany.com
The phrase innovation is put to use an awful lot; most often it will be utilized in a means that does not suit the true definition on the word. Marketing and advertising and advertising and marketing specialists are significantly guilty of a tongue in cheek utilization of the word. So inside spirit of this bench craft company is simply not heading to tout the phrase innovation to describe how they have managed to become the nation’s quantity on advertiser on golf course properties within the U.s.. Bench Craft isn't going to claim innovation on providing its customers along with the most thorough network of golf courses (1400 in 43 states) for their consumers to advertise their products and services at. bench craft company is not really claiming innovation with providing golf course properties quite possibly the most seamless nonetheless

efficient method of boosting their earnings stream by starting to be a Bench Craft partner.
The golf programs that bench craft company works along with, get merchandise and companies at no cost. bench craft company income force instantly money the program for each golf course by obtaining sponsors for each merchandise.

Neighborhood vendors and players while in the neighborhood receive sponsorship priority and golf program management operates carefully with Bench Craft to recognize likely sponsors. Bench Craft’s really profitable procedure features golf programs a totally free solution that also eliminates charges arising from design improvements, course modifications, theft and vandalism.
As an extra advantage, each and every program is covered under a $3,000,000 liability policy. The firm can accommodate pretty much all golf program. Moreover, bench craft company functions alongside all branches within the Armed Forces, too as state, county and city golf courses. This selection of golf courses

gives you Bench Craft’s people using the most complete protection of golf program properties with the America.
The forward pondering Visionaries at bench craft company developed a technique that garners the eye and participation of not only its individual income employees, however the sponsors, golf program management and therefore the membership and patrons.
To uncover out more specifics about this Company in the New Millennium you are able to communicate with the business at: http://www.benchcraftcompany.com
The bench craft company provides no excuses for the tough work and perseverance that they commit themselves to as a way to take care of on their own since the leader in nationwide onsite golf program house marketing. No excuses for supplying their clientele along with the most complete coverage for his or her advertising greenback irrespective of whether it be locally or nationwide. No excuses for supplying golf program properties quite possibly the most seamless system for creating extra

income inside most non-intrusive manner, even though enhancing the level of quality for the services in addition as the experience of their golfers on their home. Bench Craft is committed to becoming the top as well as the main at what they do, advertising on golf program venues.
In an age wherever nobody would like to get responsibility for anything, Bench Craft would make alone absolutely responsible for the results of their marketing clientele, which can be why their purchasers and properly as Bench Craft continuously encounter nutritious expansion prices and revenue margins. A company are unable to be anymore

highly effective than their buyer, so it truly is target of Bench Craft to produce certain that every consumer receives the most suitable attainable venue for presenting their shoppers services, if it be locally or nationally. This dedication to superior is what sets Bench Craft other than its competitors, and greenback for dollar makes its advertising

solutions many of the most important within the marketplace.
The golf courses that bench craft company functions in concert with, receive providers and products at no price. bench craft company revenue staff straight money this program for each golf course by acquiring sponsors for each products. Nearby distributors and players within the neighborhood receive sponsorship priority and golf course management functions carefully with Bench Craft to recognize potential sponsors. Bench Craft’s highly

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"Getting data privacy 'right' is an economic and social imperative. Trust and confidence in the security and privacy of the critical systems of our planet - especially the digital version of its central nervous system, the Internet - is foundational to individuals' continued engagement and reliance on such things as online commerce, e-health and smart grids. If individual consumers don't feel that their privacy and security are protected, they will not support modernization efforts, even though the capabilities of technology advancements are proven and the potential benefits to society are extensive.



"Here's an example of the tensions we face: The ability of smart grids to conserve resources relies on the ability of, and commitment from, consumers to monitor and modify their individual usage. An individual using a smart meter understands the difference in the cost of using electricity at peak versus non-peak hours and could opt to lower their usage during more costly time periods. At the same time, data from the meters can reveal sensitive information such as work habits, shower schedules, use of medical devices such as dialysis, and whether or not a house is occupied."



"I don't worry that the technology will have a negative impact on consumer privacy," wrote Mark Roberti, founder of RFID Journal in a June overview of the state of the RFID market where privacy is concerned. "Instead, I worry that ignorant legislators trying to score points with uninformed voters will pass laws that limit the many benefits RFID can deliver--and that is a much bigger threat to consumers."



Today's agreement in Europe appears not to be the kind of legislation Roberti feared. As a framework focused on self-reporting it may be too little, ultimately, but it's a start.











"Getting data privacy 'right' is an economic and social imperative. Trust and confidence in the security and privacy of the critical systems of our planet - especially the digital version of its central nervous system, the Internet - is foundational to individuals' continued engagement and reliance on such things as online commerce, e-health and smart grids. If individual consumers don't feel that their privacy and security are protected, they will not support modernization efforts, even though the capabilities of technology advancements are proven and the potential benefits to society are extensive.



"Here's an example of the tensions we face: The ability of smart grids to conserve resources relies on the ability of, and commitment from, consumers to monitor and modify their individual usage. An individual using a smart meter understands the difference in the cost of using electricity at peak versus non-peak hours and could opt to lower their usage during more costly time periods. At the same time, data from the meters can reveal sensitive information such as work habits, shower schedules, use of medical devices such as dialysis, and whether or not a house is occupied."



"I don't worry that the technology will have a negative impact on consumer privacy," wrote Mark Roberti, founder of RFID Journal in a June overview of the state of the RFID market where privacy is concerned. "Instead, I worry that ignorant legislators trying to score points with uninformed voters will pass laws that limit the many benefits RFID can deliver--and that is a much bigger threat to consumers."



Today's agreement in Europe appears not to be the kind of legislation Roberti feared. As a framework focused on self-reporting it may be too little, ultimately, but it's a start.












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Texas Open: Kevin Na sets PGA Tour record for worst par-4 hole with 16


Kevin Na set a new low Thursday for the worst par-4 hole in the PGA Tour record books, shooting a 15 to plummet to 10-over following a nightmarish sequence of shots.


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&quot;World&#39;s biggest&quot; Pac-Man hits the web <b>News</b> - PC - Page 1 <b>...</b>

Read our PC news of.


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Taptu allows iPad owners to “DJ your <b>news</b>” | VentureBeat

Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining ...


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We’ve been hearing all kinds of Chatter that the next version of Final Cut Pro will debut in Vegas at NAB next week.  Thing is, we hear this every year and Apple hasn’t really done a NAB properly in awhile.  That’s OK, we’ll take that we can get.

Rumors are flying that Apple will be using the Vegas Supermeet to announce the next version of Final Cut Pro. Supposedly, Apple will be taking over the entire event for their announcement, cancelling all other sponsors, including AJA, Avid, Canon, BlackMagic, Autodesk and others, who were set to give presentations.

Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet. Canon was told last night that Apple has demanded ALL “lecturn” or stage time exclusively. Some sponsors who were not using presenters may continue to sponsor the Vegas event, but none of them will be presenting on the stage. I can’t imagine any news that would warrant this kind of “take-over” other than to announce and demonstrate the next full version of Final Cut Pro and possibly an entirely newly designed FCS4.

(UPDATE: Avid confirmed that Supermeet (Michael Horton) told them last night that their sponsorship had been cancelled. According to Avid, “Apple doesn’t want anyone to have stage time but them.”)

Who’s up for Vegas?

We heard the first concrete details about Apple’s all new Final Cut Pro coming during Spring this year, and recently some new information has come to light. Final Cut Studio expert Larry Jordan was one of the people at Apple’s meeting, demonstrating the upcoming upgrade to the professional film-making software.

Jordan can’t say much about the upgrade, due to an NDA with Apple, but he did say it is a “jaw-dropper.” Besides the “jaw-dropper” part, the thing we are taking most from his blog post is the fact that Apple allowed him to write it up. It appears that Apple already considers the software public knowledge. Afterall, Apple CEO Steve Jobs did tell a 9to5mac reader to buckle up for it.

Thanks to Charlie Sanchez

  • Next Final Cut Pro is a “jawdropper,” Apple considers it public knowledge, and will it drop at NAB? (9to5mac.com)
  • Apple says last Xserve orders shipping in April, here’s what’s next for XSAN (9to5mac.com)
  • Nasdaq to cut Apple’s weighting in rebalancing (9to5mac.com)
  • Feeling the heat, HP and Dell execs lash out at Apple, pray iPad will fail (9to5mac.com)
  • Certain MacBook Pro models ‘unavailable’ for reservation at many Apple Stores (9to5mac.com)
  • Apple asks Toyota to remove the Scion theme from Cydia (9to5mac.com)
  • New Final Cut Pro hits Spring ’11 and it’s the “biggest overhaul yet” (9to5mac.com)
  • iOS 5 pushed to the fall: major revamp, cloud-based, WWDC preview? (9to5mac.com)

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Wi-Fi Photo Transfer is a free app that makes it insanely simple to download photos from your iPhone, iPod Touch, or iPad.


We've been using iPhoto, jailbreak tweaks, and Image Capture to download photos to our computer. None of these methods are as quick, as painless, or as wireless as Wi-Fi Photo Transfer. 


There isn't a single setting to alter once you download the app. It works by making the photos folder on your device (DCIM, if you're an iOS explorer) visible from your web browser so you can download photos straight to your computer. Your computer and device must be on the same Wi-Fi network for this to work.


You can view all your photos in a convenient thumbnail view to select multiple items, or you can download them one by one (in various sizes, too). 


This free app is a can't-miss. In fact, we used it to download the screen-grabs for this very post you're reading now.


Price: free from the App Store (universal app)


NOTE: if you're downloading screen captures you've taken on your iDevice, this app mislabels them as JPG so you get an error trying to open them in Photoshop. Once you download the screen captures, change the JPG extension to PNG in the file name and you'll be all set. This note is only for iDevice screen captures, achieved by holding down the Home button and Sleep button simultaneously for a second.


(Via App Storm)


class="dropcap">Bill Thomas used to be a climate change skeptic, not believing that humans could have influenced the dramatic atmospheric shift, but two weeks in the woods — and chats with scientists — changed his mind.

“I remember vividly that first day with Dr. Jess Parker; he showed us a chart of CO2 levels increasing about the time of the industrial revolution,” says Thomas, who works for HSBC bank and participated in a 2007 Climate Champions training program. There, a personal epiphany led to a job title change — the former relationship manager for HSBC Technical Services is now group head of HSBC Technology and Services Sustainability.

Teaching employees the science behind green corporate values and how to make their workplaces sustainable isn’t just for “green” show — done right, it’s good business strategy.

“There seems to be a huge growth of interest among companies to not just keep the environmental initiatives within a subset of employees, but to make it a pervasive part of the corporate culture,” says Krista Badiane, who manages the business and environment program at the National Environmental Education Foundation.  And unlike broad, mandated rules — such as carbon caps — companies that create their own initiatives take ownership and credit for sustainable changes, which may well go beyond what laws would have dictated.

By cultivating current workers’ energy-saving ideas and environmental passions, companies can save resources, energy and money as well as boost their eco-friendly reputation. The key is to help employees learn why sustainability matters — for instance, unless it’s slowed, climate change could alter global landscapes and increase natural disasters in our lifetimes. And if employees realize what’s at stake, they’ll find ways to save resources at work — as well as at home.

Worker to Citizen Scientist/> In a patch of woods in Edgewater, Md., bordering Smithsonian Environmental Research Center campus buildings, HSBC technology managers are intently straightening a measuring tape wrapped around a mature oak. Phil Clarke, from Portland, Ore., leans in and meticulously gets a reading of its diameter: 94.8 inches. During this weeklong Sustainability Leader training, he’s learning what scientists do and what shape the planet is in. He knows that the measurements taken today — even though what they reveal won’t be known for awhile — will help guide decisions that will keep our world sound for future generations.

His employer, HSBC bank — a global financial services company with 300,000 employees working in 8,000 offices and pre-tax profits topping $11 billion — decided to go carbon neutral in 2005. For the past three years, HSBC bank has partnered with EarthWatch Institute for an international study on climate change’s effects on tree growth, as well as a program that trains employees around the world in sustainability. When workers return to the office after their forest immersion, they find ways to integrate newly learned sustainability lessons in their spheres of influence.

Clarke and the other HSBC technology services managers from around North America — key decision-makers hand picked for the training — earn the title of Sustainability Leader. A larger two-week program trains HSBC employees from all levels — from cashier to marketing staffer — to become Climate Champions.

Such citizen science training helps corporate employees understand the mechanics of science — that systems are complex, and that there are no easy answers. “You learn what a critical state the world is actually in,” says Annette Fasolino of HSBC’s payment operations division in Buffalo, N.Y.

Having that up-close experience with scientists and ecosystems helps employees better grasp how climate change is impacting, and may impact, the world. “Many of these people go back and question their decisions, and make sure they’re making the most sustainable decisions,” says Thomas.

Cultivating the Grassroots/> Though the partnership between HSBC and EarthWatch is unique, other companies are also looking to their staff for sustainable solutions. “There’s no one best program for a company to educate their employees,” Badiane says.

Some companies or groups of motivated employees organize green teams, which promote eco-friendly changes and teach colleagues sustainable alternatives. Initiatives range from banning disposable utensils in the lunchroom to redesigning an operating system to save raw materials. “Ideally, you’re getting some new ideas out of your employees,” says Deborah Fleischer, president of Green Impact, a sustainability consulting service.

Businesses also use social media sites such as Yammer — a private social network for companies — or online training to generate sustainable ideas.

Other companies dangle a carrot — awards and incentives — to get workers to make sustainable choices. Yogurt maker Stonyfield tied facility energy savings (based on energy use per ton of product) to employee bonuses. In this way, the company reduced energy use by more than 22 percent, according to a NEEF report.

To engage workers of all levels, eBay employed competition: a Big Green Idea Contest. To enter, employees identified ways the company could meet greenhouse gas reduction goals; then, employees voted on the top ideas. One idea, the eBay Box — simple, eco-friendly packaging that’s meant to be reused for eBay shipments — has become a useful tool that saves money and resources.

Unfortunately, some companies’ efforts are no more than greenwashing stunts to appear eco-friendly and keep up with their competition. Producing disposable trinkets with “green” logos or launching environmental-focused public relations initiatives while pushing pollution limits does not jive with true sustainability. The companies mentioned here, however, offer genuine solutions that leave a lighter footprint.

Two Kinds of Green/> Such engagement can yield significant savings: One North American HSBC Climate Champion noticed that co-workers weren’t shutting down their PCs every night, wasting energy. Now, NightWatchman software automatically shuts down more than 6 million computers left on. During fiscal year 2010 in North America, the software coupled with an awareness program saved 4 million kilowatts per year of electricity and about 900 metric tons of carbon dioxide, which shaved $332,000 on energy bills.

At defense contractor Lockheed Martin, a Camden, Ark., building uses a software system to control lighting and air conditioning, leading to more than $200,000 in reduced costs and savings of 2,332 metric tons of carbon dioxide annually, according to the NEEF report. And at drugmaker Genetech,  green teams slashed the use of bottled water, saving the company $200,000 a year by using filtered water machines paired with reusable bottles, according to a white paper by Fleischer, “Green Teams: Engaging Employees in Sustainability.”

But benefits to a company can’t always be calculated in dollars.

“By creating an engaged employee base, we’re really putting it into hearts and minds of employees, and that’s going to be much more powerful and long-term than saying ‘you must turn off your PC,’” says Sharon Walck, senior vice president of sustainability at HSBC North America.

Investing in and teaching sustainable values to workers also boosts retention, according to NEEF, which is extremely important to large corporations. The foundation says losing and replacing a good employee can cost a company between 70 percent and 200 percent of that employee’s annual salary.

And, Badiane says, “employees who are motivated want to work for a company that has the same values.”

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Weather may cause delays from days to weeks. Most people prepare yourself to have their roof replaced in the summer when they know someone will be home throughout the day for any solid two weeks. Once you've this era in your mind, make a call to a trusted contractor months ahead of time to obtain a quote. Some companies get reserved fast and chances are, they're the most reputable. Preparing in advance from the summer also provides you with time for you to discuss with more and compare costs...especially if you need to possess the roof made by a particular date.

 

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